There are two forms of Search Marketing, Search Engine Optimisation (SEO) - organic search marketing, and Search Engine Marketing (SEM) – paid search marketing like Google Adwords. SEO is the process of website optimisation using keywords that rank highly as search terms so that it performs well in an organic search, naturally occurring higher in search results, therefore increasing the visibility and traffic to the website. With SEM, your paid ad is situated in the sponsored section of the search engine’s result page and the ranking is based on how much you pay for keywords, with more popular words being more expensive.
Making use of both SEO and paid ads will increase the visibility of and traffic to your website and boost your chances of converting prospects into customers. While SEM is quick and easy to implement, SEO can take time to grow but the results are effective as when your website ranks higher on Google it lends your brand credibility and enhances your reputation. Research shows that when consumers are searching for products and services they already know what they are looking for and are ready to buy, and since 60% of users click on the first search result, ensuring your ranking is as high as possible is essential.
MYP have the expertise and experience to provide search marketing services that will take your business to the next level by improving your ranking and increasing the traffic to your site. We can also provide analytics reports so you can see the beneficial effects of search marketing to your business and brand.